About Me

Led end-to-end corporate website redesign for National Payroll Institute. Executed design concepts, user research, wireframing, prototyping. Maintained continuous communication with clients. Collaborated cross-functionally – especially with developers team, translating designs into the final product. Resulted 14% increase in member engagement in redirection to webinars and events. 

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Redesigned the UI for the SaaS Dashboard, BONDAI, with a comprehensive approach. Conducted thorough user research, created user personas, developed storyboards, and crafted information architecture. Designed wireframes and prototypes, followed by A/B testing and user testing. Collaborated closely with stakeholders to ensure an optimized user experience. Achieved a user-centric design that significantly enhanced the interface. 
 

Executed the redesign of the JazzFM corporate website by conducting user research, creating sitemaps, and developing prototypes. Employed user testing to validate design decisions and improve user interactions. Resulted 15% increase in member engagement, positively impacting the donation and Ads revenue.

Managed community website and generated dynamic social media content, landing pages, emails, and marketing collateral for ECHO USA. Collaborated cross-functionally to deliver high-quality design materials that aligned with project goals. Increased B2B sales by 12% and global impression by 105%.

Managed Bank of America’s client reward website content and played a pivotal role in designing landing pages for Bank of America. 

Contributed to diverse projects for other clients, including logo design, branding collateral development, video editing, animation, illustration, and front-end coding, showcasing a versatile skill set.